How are Candidates Using Social Media

Posted on April 11, 2012 by


This PBS series has done a fantastic job of illustrating the ways in which candidates use social media. From our previous interview with Professor Hayes, he mentioned that candidates are using social media as a means to mobilize voters and intensify fund raising efforts. When analyzing Santorum, the comments were  overwhelming negative. This series highlights the fact that the Obama administration is doing a phenomenal job of using social media while Romney and Santorum are still playing catch up. The link below is a must watch as it makes eerily accurate predictions on the outcome of the primaries. It examines the role of Pinterest in the campaign and whether it is being used effectively.

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