How are Candidates Using Social Media

Posted on April 11, 2012 by

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This PBS series has done a fantastic job of illustrating the ways in which candidates use social media. From our previous interview with Professor Hayes, he mentioned that candidates are using social media as a means to mobilize voters and intensify fund raising efforts. When analyzing Santorum, the comments were  overwhelming negative. This series highlights the fact that the Obama administration is doing a phenomenal job of using social media while Romney and Santorum are still playing catch up. The link below is a must watch as it makes eerily accurate predictions on the outcome of the primaries. It examines the role of Pinterest in the campaign and whether it is being used effectively.

http://www.pbs.org/newshour/bb/politics/jan-june12/dailydownload_04-05.html

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