Are Republicans Bad at Social Media?

Posted on February 14, 2012 by

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The above chart dates back to November 1st when all the Republicans were still in the running for the nomination. This image was extracted from an article by the Eric Markowitz who analyzed the use of social media by all the Republican candidates. Initially, we see that Romney is ahead of the curve and was able to make excellent use of social media. Markowitz states that a strong social media following is usually indicative of a candidates success during a campaign. According to Markowitz, “On the morning of November 3, 2010, for example, the day after Election night, Facebook announced that 74 percent of House of candidates with the greatest number of Facebook fans on their ballots won their contests, while in the Senate 81 percent of candidates with the most Facebook fans won seats.”

Currently with four candidates in the running, they have the disadvantage of going up against Barack Obama who successfully used social media to appeal to younger voters. The Republicans face the challenge of using social media to appeal to younger voters  in order to galvanize the party and create a unified message to represent the party. Social media also has the disadvantage of distorting the message of the candidates as it disseminates information at a very rapid rate. It will be very interesting to see how this race plays out and whether social media ultimately determines who the Republican nominee becomes.

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